Case Studies

Tracy Renewable Energy is a wastewater purification company that is host to innovative energy projects and the nation’s first commercial carbon DAC plant in the US. I had the pleasure of meeting TRE’s CEO at the launch of that plant, where I learned that the company needed guidance on how to market themselves to potential… Continue reading Tracy Renewable Energy

Every Saturday my dad had sat down at the kitchen table with the local grocery ads and a binder of printed recipes. He’d sit there for hours at a time, pouring over the ads and comparing them to his recipes to see what we could afford to eat that week. This work ate into his… Continue reading Foodlibs

The people at MIRA, The Monterey Institute for Research in Astronomy, conduct research and educate the public with the assistance of their website. I came across the site and observed its age, wondering how I might help them realize its potential as a scientific and educational resource. I interviewed people there who ran and visited… Continue reading Monterey Institute for Research in Astronomy

Loaves, Fishes & Computers is an organization that provides low-cost computers to low-income residents of Monterey County. LFC’s director came to my team and I asking for help to make their website easier to use. We sought to understand the organization’s goals and those of their visitors. We interviewed staff and did research on the… Continue reading Loaves, Fishes & Computers